Sóvero is a communications and marketing professional. He started his career as a TV producer in his hometown, Belo Horizonte. He found his passion for TV programming in 2001, when he moved to Rio de Janeiro and started working for one of the biggest media companies in Latin America.
At the international programming acquisitions department he was responsible for researching and licensing series, movies, sports, reality shows, documentaries and music shows for a variety of channels. Sóvero is multilingual and holds a strategic position managing movie channels that are the leading brands in Brazilian Pay TV.