Our Philosophy

An Ongoing and Evolving Process

Our philosophy recognises six interrelated areas that are vital to developing authentic and impactful creative leadership, from leading self, business partners, people, enterprises, and products, right up to igniting change in markets and society. This thinking is applied through the Berlin School’s learning approach, The Creative Business Leadership Model©, which integrates a range of human and organizational learning skills needed to shape and drive successful creative business.

The Creative Business Leadership Model© consolidates the school’s approach and is the foundation of our learning method. It draws together core tenets of business administration, humanistic and ethical leadership, innovation design, and creative and technological entrepreneurship. Creative Business Leadership integrates a portfolio of human and organizational learning skills with an underlying drive to respond to complex business activities, evolving technology, and accelerating global markets.

Participants cultivate different ways of seeing, interpreting, and acting in the digitally networked world. Rather than accumulating already existing skills and knowledge, creative business leaders develop into more consistently creative learners (and unlearners of old habits). Their integrity, adaptability, and interactions catalyze business creativity across often competing objectives, demands, and contexts.

How do we enable learning?

Those in leadership roles must learn to know themselves more deeply and act more thoughtfully. However, they do this through interactions and by cultivating others’ engagement and growth. In turn, those relationships become the basis for building teams, projects, and organizations that foster innovation, enable learning, and deliver growing value. In the wider contexts of markets, communities, and networks this dynamic process offers further opportunities to co-create value and deliver impact at scale. At the macro level, Creative Business Leadership addresses mega trends that include hyper-connectedness, data and digital technologies, globalization, ecology, and humanity.