Saneel Radia

Saneel Radia

SVP, Business Transformation
United States
Class 02

Saneel Radia is currently SVP, Business Transformation at R/GA.

Saneel is the Founder of VivaKi-incubated innovation boutique Finch15 – a company that helps mature brands to concept, prototype and launch revenue-producing digital businesses. He also founded “Greatest Good” - a non-profit platform where people donate their time to raise money for charitable causes.

Prior to launching Finch15, Saneel ran the North American division of BBH Labs, the innovation unit of Bartle Bogle Hegarty. Before BBH, he was Managing Partner at Denuo, a Publicis Groupe company focused on innovating digital services, media and technology.

Saneel has a BSc Degree in Advertising from the University of Texas, School of Communication. He started his career as a Associate Media Director at Starcom IP before moving to Play - Denuo Group and later working as VP and Creative Director at Denuo/Leo Burnett in Chicago. He was featured in Ad Age's 'Twenty Something' and was called by MediaWeek a 'Non-Traditional Media Allstar'. Saneel has won Omma Gold and Silver awards, Mixx Gold and Silver awards, MI6 Gold and Silver.