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Samantha Witters

Samantha Witters

SW & Partners
United States
Class 12

Sam is a media consultant in tech and film media. She is currently CEO & CMO of SW & Partners, US/NZ, where her role is to shape and promote immersive content eco-systems, subscription-driven entertainment co's and those innovating in entertainment, children's content, health, ed & ad technologies. Before this role, she was CMO for film streaming service, Tribeca Shortlist, a joint venture between Tribeca Enterprises and Lionsgate Studios, after launching DigiSync – an e-pub educational solutions software for kids and students.


Sam has over fifteen years’ experience in building and licensing start-up brands and turning them into household names for global media corporations such as Viacom, MTV Networks, National Geographic Film & Television, Content Media, and four times Oscar® winning animation studio, Aardman Animations. She has also been a strategic consultant for numerous kids’ indie production companies as well as digital strategy advisor for world content market producer, Reed Midem. She is very interested in good leadership and ideas for good; up and down the chain. Sam completed her Berlin School MBA as the winner of our Women in Media Scholarship.