Director of Creative and Content Marketing
Kelley School of Business at Indiana University
Rebecca Salerno specializes in higher education marketing. She has extensive experience leading creative teams in developing marketing and communications campaigns for undergraduate and graduate student recruitment, retention and engagement. She has spent most of her career in the United States, and her team’s role in producing a digital magazine has taken her on assignment throughout the U.S. and China to interview business leaders and entrepreneurs. Rebecca is passionate about digital marketing, content marketing, brand storytelling, the creative process and talent development and management. She holds a strategic position as the director of creative and content marketing at one of the world’s top business schools.