You are here

Rebecca Salerno

Rebecca Salerno

Director of Creative and Content Marketing
Kelley School of Business at Indiana University
United States
Class 18
About 

Rebecca Salerno specializes in higher education marketing. She has extensive experience leading creative teams in developing marketing and communications campaigns for undergraduate and graduate student recruitment, retention and engagement. She has spent most of her career in the United States, and her team’s role in producing a digital magazine has taken her on assignment throughout the U.S. and China to interview business leaders and entrepreneurs. Rebecca is passionate about digital marketing, content marketing, brand storytelling, the creative process and talent development and management. She holds a strategic position as the director of creative and content marketing at one of the world’s top business schools.

Bio 

2013 - ongoing
Kelley School of Business at Indiana University: Director of Creative and Content Marketing

2001-2013
Indiana University: Director of Creative Services

2000-2011
Indiana University: Manager of Print and Electronic Publications

1999-2000
Indiana University: Copywriter

1995-1999
Hirons & Company Advertising: Copywriter 

Key Skills
Creative direction
Content marketing and brand storytelling
Digital advertising
Enterprise website development and management
Coaching and professional development