Neo started her career in advertising as a junior planner at Ogilvy & Mather Johannesburg in 1997. She then moved to Penta Publications, where she was responsible for managing and building the company’s leading brand publications. Back in advertising, she joined Inroads for three years, before reuniting with O&M Johannesburg in 2003. In 2014, Neo became Group Strategy Director, responsible for further developing and sustaining a culture of thought leadership among the community of O&M SA planners.
Neo holds a Bachelor degree in Education from the University of Bophuthatswana and a Post Graduate Diploma in Business Strategy from the University of South Africa. She also completed a Post-graduate Diploma in Advertising: Strategy and Account Planning, and Media Planning at the Association of Advertising Agencies (AAA), as well as an Ogilvy/Cambridge International Diploma in Management.
It was the need for growth, inspiration and further skill development which brought Neo to the Berlin School. Her new senior role required her to lead and inspire teams and cocreate the company’s future. “We are a young democracy filled with dreams and a can-do attitude – we want to test ourselves against the best in the world and to learn from diverse idea pools. With fathers like Nelson Mandela and Oliver Tambo, we are honor-bound to reach for our ideals and to contribute to our world. To dare to think we can be the leaders our society needs us to be.”