Nanina Engelhardt Rosa

Nanina Engelhardt Rosa

Innovation Director
Rosa Consultoria
Class 18

Nanina’s professional carrier was built on her family company, Imaginarium Design, Brazil's biggest retail chain of design shops. She entered as a trainee and as time went by she developed a systemic overview of a design and retail company. She was the chief buyer for five years, which helped her build vast experience in China's and India’s retail markets.

She is passionate about innovation and consumer behaviour. Thinking about new forms of consumption are some of her motivations to start a new brand.

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Rosa Consultoria
April 2015 – ongoing. Florianópolis, Brazil
Co-founder, Branding and Retail Consultant

Imaginarium Design
August 1997 to March 2015, Florianópolis, Brazil

  • Vice-president, Director of Marketing / January 2013 to March 2015
  • Director of Marketing / November 2009 to December 2012
  • Marketing and Product Manager / April 2004 to October 2009
Key Skills
Strategic Planning
Retail Marketing
Marketing strategy
Product creation and development
Product management
Trend Forecasting