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Kuan Cheng Lau

Kuan Cheng Lau

Digital Director
Head of Digital
Leo Burnett/Arc Worldwide
Malaysia
Class 10
About 

Kuan is the second recipient of the Astro 4A’s scholarship award that supports her tuition for the EMBA at the Berlin School of Creative Leadership. As Account Director for Ogilvyone Worldwide in Malaysia, Kuan is the key strategic marketing point of contact for two major clients as well as responsible for overseeing strategy and business development for both of the accounts.

Having moved into the international advertising arena, Kuan sees the Berlin School as an opportunity to expand her global network and gain the tools she needs to successfully be a leader in her agency. “As a leader, besides delivering excellent creativity addressing the objectives and mapping out the right media to reach the right target audience within a given time, the bottom line is as important as to the growth of staffs’ career as well as the Agency.

This EMBA will permit me to tap into the knowledge and experiences of the lecturers, facilitators, speakers and course mates.”

Bio 

Before working for Ogilvyone Worldwide, Kuan was the VP of Marketing for Advation Sdn Bhd and also worked for Victory Aspects as Head of Strategic Communications.