Folker Wrage

Folker Wrage

Class 10

Folker founded Wrage/Antwort in 2013, a consulting agency focusing on delivering creative answers to business problems. Furthermore, he is working as Senior Industrial Adviser for the European Bank for Reconstruction and Development since 2017

With years of experience as a Creative Director, Folker sees the difficulties of being a leader with just a creative background but little business leadership experience. At the Berlin School he hopes to live up to Michael Conrad’s vision of a creative leader in every creative company. “I need to know much more about quantitative aspects of advertising,” he said. “Even if I should work with the best CFO on the planet, I need to know more about accounting, business planning, economics, analytics. And even regarding the program elements where I have already gathered experience – I have no doubt that the Berlin School of Creative Leadership will be able to refine my skills and offer new perspectives.”

Throughout his 20 years of professional experience, Folker served as Executive Creative Director at Publicis, Saatchi & Saatchi, Leo Burnett and OgilvyOne. He has worked with major brands such as Coca-Cola, Levis, Logitech, Marlboro, Lufthansa, Chrysler, Mastercard, Western Union and many more. He has won more than 80 awards in his career at various awards festivals like Cannes Lions, Clio, London International, New York Festival and Echo. He is a member of the Art Directors Club of Germany and has served on juries at many major festivals, such as Cannes Lions, red dot and ddp.

Folker studied Psychology at Justus Liebig University and entered advertising as Junior Copywriter for OgilvyOne in 1993 where he learned direct and digital advertising.