Daniel is Partner and Strategy Director at Iris Router Brazil. The agency originally was co-founded by Daniel in 2006 with Trend and Technology pillars supported by the Trendtech tool. Starting with Nokia and Bacardi as first clients, the company fastly grew to become a respected Digital and Live Marketing Agency that employs over 50 people. As from December 2013 Router was acquired by agency iris worldwide, Daniel remains as a managing partner in Iris Router Brazil.
Daniel began his career with a planning internship with McCann Erickson Brazil. He than became more involved on the client side and continued as a marketing professional. He later decided to use the experience acquired from different markets (technology, consumer goods and financial services) to start his own business, Router Beta, a specialized new media agency that integrates digital and experience marketing. Daniel has been responsible for planning campaigns of clients Nokia, Claro, Natura, Sony, Bacardi, Santander and General Mills, amongst others. Key campaigns planned over the last years: Nokia Navigation Campaign for GPS launch, Nokia Renault Sandero Campaign, Nokia N95 8GB launch plan, Iphone and RIM fight plan, Nokia & Unilever Partnership on Mobile Content Plan, Bacardi “Passion for the Original” Campaign, Bacardi Black Eyed Peas Campaign, Sony 3D World Plan, Natura Seve category expansion plan and the Sony PS3 GT5 launch.