Cynthia brings 20 years of experience in the areas of advertising and marketing, with expertise in digital strategy, creative brand planning, new channel development and integrated marketing.
In her current role as Head of Audience at The Globe and Mail, she is responsible for building the company’s advertising strategy, their sales approach and ad product development plans and tactics.
In her former position as Group Account Director, Digital Solutions at Starcom, she was the senior contact for all digital client relationships and growth strategies and directed the digital media planning, strategy and delivery for Research in Motion and Capital One Canada brands.
Cynthia was attracted to the EMBA because of the opportunity to grow and challenge herself and step out of her comfort zone. “I’ve found myself mirroring leaders that motivated me and I’ve attempted to stay clear of actions and behaviors that have negatively impacted me. In this regard, I feel I have approached leadership rather passively, and I’m not sure if I’ve pushed myself hard enough. I have yet to find my own personal style of leadership and truly feel the empowerment one gets in achieving that. “
Cynthia studied at the York University (Toronto) and has also obtained certificates in New Product Development and Leveraging Leadership at the Schulich School of Business.
She began her career in the accounting department of JWT, Toronto and worked her way towards progressively senior roles in marketing and advertising with a core focus in digital, emerging, and integrated strategies.