‘There is only one valid definition of business purpose: to create a customer [...] because its purpose is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation.’ — Peter D
This week marks International Women’s Day. It’s an opportunity to celebrate the progress we have made towards gender equality in the creative industries and beyond, but also an important reminder of how far we still have to go.
As CCO of Wächter & Wächter Worldwide Partners, Ilka Vogtmann won numerous awards and worked with major clients including Apple, Disney Channel, TV Berlin and Siemens. She was also the first recipient of the Worldwide Partners, Inc.
In today’s visually driven market, we are inundated with videos and images constantly. We are so accustomed to the ever-replenishing stream of visual media that we often overlook the importance and versatility of audio content.
The past year has yielded another outstanding and helpful store of books for creative business leaders. Here are the Creative Leadership Book of the Year and the rest of the 2016 Top 10. Also below are sixteen further titles published this year that will valuably reward leaders’ time and attention.