Summer 2017 promises a new batch of books to inform and support those striving to become better creative leaders. We've selected the most edifying and exciting titles that are expected to hit the shelves in May and June.
‘There is only one valid definition of business purpose: to create a customer [...] because its purpose is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation.’ — Peter D
This week marks International Women’s Day. It’s an opportunity to celebrate the progress we have made towards gender equality in the creative industries and beyond, but also an important reminder of how far we still have to go.
As CCO of Wächter & Wächter Worldwide Partners, Ilka Vogtmann won numerous awards and worked with major clients including Apple, Disney Channel, TV Berlin and Siemens. She was also the first recipient of the Worldwide Partners, Inc.
In today’s visually driven market, we are inundated with videos and images constantly. We are so accustomed to the ever-replenishing stream of visual media that we often overlook the importance and versatility of audio content.