Strategic Management and Innovation in China

Does strategic management follow the same rules in China that it does in other countries or markets?  Is there a distinct form of “Chinese innovation” we can learn from and adopt elsewhere? Participants in this course examine product development and other business processes at both well-known domestic firms and multinationals operating in the country, along with customer value proposition/positioning and development of the value chain and ecosystem. By the end, they’re able to assess the challenges and opportunities of Chinese approaches to building and managing an innovation advantage.

May Module

Dr. Bruce McKern

China Europe International Business School