June 19, 2017
Press Archive
By staging high profile international events - industry symposiums, global executive conferences for creative directors and executive leadership seminars and workshops - the Berlin School fuels open dialog within the creative community, tackling key issues such as new leadership practices. Browse our press archive for the latest news and events.
Berlin School of Creative Leadership
Berlin School and IAA Announce Winner of €53K Scholarship to Further the Future of Female Creative Leaders
And the 2017 Helga and Michael Conrad Scholarship for Women in Creative Leadership goes to:
Collette Wasielewski - Creative Director, FCB Johannesburg
BERLIN - 19 June 2017 —The Berlin School of Creative Leadership today announced Collette Wasielewski, Creative Director, FCB Johannesburg, as winner of the 2017 “Helga and Michael Conrad Scholarship for Women in Creative Leadership”. Wasielewski will receive a full-tuition scholarship (worth 53,000 Euro) to attend the Berlin School's prestigious global Executive MBA in Creative Leadership Program starting September 2017.
Supported by the IAA, the global scholarship competition was founded by The Berlin School of Creative Leadership’s President Michael Conrad and his wife, Helga, to further the development of women in leadership positions and advocate for greater diversity within the creative industries. Open to all female IAA members working in creative leadership roles as well as female leaders nominated by any member of the IAA, the full-tuition scholarship received entries from across the world. The winner was selected from a shortlist which was reviewed and evaluated by a dedicated team of industry experts, Berlin School alumni and donors, including Carla Michelotti (IAA), Kitty Lun (Facebook), and Helga and Michael Conrad.
“We are very pleased about the strong response to our joint scholarship announcement. Big thanks to all applicants for their wealth of thinking and ideas to change the status quo on the very issue! We’d love to have all of you at the school and very much hope you can find support. Collette focused her bid on the very special complexity women face in her country of South Africa and offered a promising research and engagement approach. Congratulations Collette! Welcome to Class 21 in September in Berlin!”
- Helga and Michael Conrad
“The IAA is honored to have an important role in this worthy initiative. Diversity cannot be something people in our industry simply talk about – we all have a duty of active engagement to make a real improvement and a real difference. The IAA demonstrates diversity itself – in our chapters around the world, and our own association leadership team. Congratulations to Helga and Michael and all at The Berlin School – as always looking ahead, and looking in the right direction!”
- Felix Tataru, IAA Chairman and World President on behalf of all IAA members
“Winning the scholarship still feels a bit like a dream. Going through the scholarship application process in itself provoked so many new perspectives and thoughts, I can’t even begin to imagine the new directions and ideas that the entire EMBA course will unlock for me. I am really pleased to be doing the course in my capacity as an employee of the FCB Group, a progressive environment when it comes to female empowerment and diversity, where my learnings can be implemented and supported.”
- Collette Wasielewski
The part-time EMBA program, starting September 2017 in Berlin, Germany, is designed for senior executives in the creative industry who have a track record for creative excellence. Comprising of five separate two-week modules spanning over 18-24 months, across USA, Asia and Berlin, the flexible, multi-disciplinary leadership program is the first Executive MBA to be built around the specific needs and challenges of the creative industries.
If you have any questions, please contact the Berlin School at tel. +49 (0) 30 884 980 80 or via email: info@berlin-school.com.
About the Berlin School
The Berlin School of Creative Leadership is the world’s first educational institute dedicated solely to leadership for the creative industries including media, advertising, marketing, design, journalism, entertainment and digital. Its part-time global Executive MBA program in Creative Leadership is the heart of a vibrant global community of senior creative industry executives from over 60 countries. Based in Berlin and operated by a not-for-profit foundation, the school’s mission is to help develop leaders whose innovative ideas can refresh, renew and transform the creative industries.
About the IAA
The International Advertising Association is a one-of-a-kind strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications, from advertisers and media companies, to agencies and direct marketing firms, as well as individual practitioners. Founded in 1938, the IAA has become a brand champion, offering each of its 3,000+ members the freedom required to flourish without unwarranted restrictions. Their unprecedented international network spans over 76 countries. Leaders in professional development and advocacy, they represent a truly global community, acting as both a media and educational platform, and providing international networking opportunities for its diverse and multi-disciplinary members.
March 22, 2017
Strategie Austria
Horizont magazine review our Creativity and Entrepreneurship course with Strategie Austria
February 23, 2017
iHeartMedia
Berlin School and iHeartMedia Announce the Winner of the “Leadership In Audio Innovation” Scholarship Competition
Steve Keller to Receive Full-Tuition Scholarship to Attend the Berlin School Global Executive MBA Program.
July 26, 2016
Creative Review
Nurturing diversity
The case for diversity goes beyond fairness: diverse workforces can result in better work and results. So why, asks Jamshid Alamuti of the Berlin School of Creative Leadership, do so few organisations concentrate on it.
July 19, 2016
marketing-interactive.com
What is holding Malaysian agencies back in the new world of creativity?
The state of creativity is changing and this comes as no surprise. Creative industries are undergoing a massive changes at the moment at an unprecedented pace, with consumers at the core. Creativity today is no longer just a craft it is a means to orchestrating new constellations of value in a business, design, and social sense.
January 12, 2016
Little Black Book Online
Ogilvy & Mather Worldwide CCO Tham Khai Meng to Teach Berlin School Masterclass
The Berlin School of Creative Leadership and the Astro-4As Malaysia has announced that Ogilvy & Mather Worldwide chief creative officer Tham Khai Meng will conduct a masterclass in Kuala Lumpur for executives attending the Advanced Leadership and Navigator programs from September 10th -15th 2015.
October 22, 2015
Insights Magazine
What you can not measure, is not done!
Spanish article in the October 2015 issue of Insights Magazine about a keynote presentation on the reinvention of creative teams and collaboration by Jamshid Alamuti and David Slocum.
October 22, 2015
Insights Magazine
What you can not measure, is not done!
Spanish article in the October 2015 issue of Insights Magazine about a keynote presentation on the reinvention of creative teams and collaboration by Jamshid Alamuti and David Slocum.
August 25, 2015
Economist
Leading Creative People - Emotional Intelligence in Action
Leading Creative People is designed around the two central themes of ‘emotional intelligence’ and communication skills. For leaders, having emotional intelligence is essential for success. After all, who is more likely to succeed – a leader who shouts at his team when he's under stress, or a leader who stays in control, and calmly assesses the situations? The more that you, as a leader, manage each of these areas - typically the higher your emotional intelligence.
July 27, 2015
W&V
#BWLions fragen Jamshid Alamuti, Berlin School
Short Video Interview with Managing Director Jamshid Alamuti at the 2015 Cannes Lions Festival.
July 23, 2015
Insights Magazine
La innovacíon está en saber detenerse
An Article by Berlin School Managing Director Jamshid Alamuti translated into Spanish and published in Insights Magazine (Ecuador).
Download innovacion_detenerse_1.pdf (1.04 MB)July 15, 2015
MCN Holding
MCN Announces Completion of Region’s First ‘Transformers’ Leadership Program in Dubai
The Middle East Communication Network (MCN), one of the region’s leading advertising and marketing communications agency networks, has announced the completion of its first 10-month long ‘Transformers Leadership Program’ in Dubai.
May 7, 2015
MCAD Creative School
Michael Conrad on his legendary "7+ To Heaven"
Michael Conrad, President of the Berlin School of Creative Leadership, visited the MCAD Creative School in Munich and presented his legendary “7+ To Heaven” theory for rating creative work. The presentation offered by Michael was spiced up with the broadcasting of a song he created years ago to motivate and inspire his Burnett fellows to use and practice the 7+ system.
Download 150507_mconrad_mcad.pdf (213.9 KB)March 1, 2015
TAM Nas Nuvens
The Most Inspiring MBA of The World
The TAM Airline's inflight magazine 'TAM Nas Nuvens' ('TAM In The Clouds') traveled to the German capital to discover the secrets of the Berlin School EMBA which has modules in four countries and changed the lives of many executives.
Download tnn87_vl_abre_berlin_1_.pdf (894.21 KB)January 27, 2015
Forbes
The Rise Of Creativity As A Key Quality In Modern Leadership
To speak of a creative leader, or manager, is for some a paradox: creativity is chaotic and unrestrained while leadership is orderly and controlling, and setting the two together makes for an uneasy, potentially volatile combination.
January 19, 2015
Publicidad
Mi Entrevista a Michael Conrad, por Luciana Olivares, gerente de publicidad BBVA, en Código Jan-Ken-Po 8
A skype interview from Berlin School alumni Luciana Olivares, Advertising Director for BBVA Banco Continental in Peru, with Michael Conrad, President of the Berlin School of Creative Leadership, published in the peruvian media magazine Jan-Ken-Po, #8.
January 16, 2015
Forbes
Future Of EdTech 101: Automation, Curation And Gamification
A guest post on Forbes written by Nathan Deardorff on the Future of Education Technology. From his perspective by the year 2050 higher education will be transformed by three trends: automation, curation, and gamification.
January 13, 2015
Rhein-Neckar-Zeitung
Wer holt als erstes den Oberbürgermeister?
An article in the german Rhein-Neckar-Zeitung about the #GetTheMayor project ideated and initiated by Christian Behrendt as part of his studies at the Berlin-School’s ‘Executive MBA in Creative Leadership’ program, where he has dedicated his research-thesis on how digital and social media will help transform the field of governance and city marketing.His engagement is enabled through a scholarship from the City of Heidelberg and the support of his current employer Razorfish, Sydney, Australia's leading Digital Agency, where Christian, originally from Germany, now living and working in Sydney, has the Creative Lead as their Executive Creative Director.
January 8, 2015
Forbes
Challenges To Michael Porter And Clayton Christensen Raise New Questions
At June’s Cannes Lions festival, David Slocum had the privilege of participating in a session with advertising legend Chuck Porter on “building new strategies for creative excellence.” The session was organized by the Berlin School of Creative Leadership around the contrast between strategic insights drawn from the successful creative work of his agency, Crispin Porter + Bogusky, and more orthodox strategic approaches associated with Harvard Business School Professor Michael E. Porter (no relation).
January 2, 2015
Forbes
The Freitag Brothers On Three Ways Narrative Can Help Build Your Brand
The Freitag brothers defy the stereotype that creative minds can’t do business well. Their products are displayed in the design museum in Switzerland and the MoMa in New York. They shared how their personal story informed their brand identity and the success of their business with The Berlin School of Creative Leadership.