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As Creative Director at Instinct BBDO Moscow, Yaroslav concentrates his efforts on strategy, which includes creative brief development and creative message finalization. With expertise in copywriting, film and other media production as well as campaign development, Yaroslav helps lead the agency's ever expanding team of creatives.
Yaroslav comes to the Berlin School of Creative Leadership at this point in his career to further his role as a leader and learn what makes up truly great creative leaders.
"The history of advertising shows a lot of agencies named and built around its leaders. But I believe the healthiest of them managed to benefit from people who took the agency name as their personal name and lived and worked to make it respected.
So, my motive for the program is to widen my view on how to turn personal motivation into the driving factor for the team for the longest time possible."
Yaroslav has 15 years of experience in advertising, including work with BBDO Moscow, Saatchi and Saatchi Bates Moscow, and Avrora FCB. He received his Bachelor's degree in Management/Marketing from RANEPA.