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As Co-Founder of elaaastic, an innovation lab specialized in brand utility; Stephanie Knopel’s goal is to bring the 'startup thinking' to the brand and corporate arena. Using her ‘CoolHunting’ approach which puts creativity and trends in sync creating a more innovative mindset and a step ahead ideas output, Knopel is ready to gain solid business skills to develop her company into a major game-changer for the industry.
“I have no doubt that the Berlin School of Creative Leadership will take me to the next level that I want: to strengthen my skills as a global influencer to make a real change in our industry and take brand utility as the next big thing to create real value for brands and companies.”
“I’m looking forward to disrupt the industry by embracing the startup mentality as a real tool, taking the Israeli entrepreneurship philosophy to other countries, maintaining a constant innovative mindset by developing brand utility and new products and services that fill current human needs.”
Before co-founding elaaastic, Stephanie Knopel worked for TWBA in both Chile and Israel, and other global ad agencies like Grey. As Head of Coolhunting for TWBA Tel Aviv, she revolutionized the creative approach of teams by inserting trends & coolhunting within the process. She initiated FW (forward)– the first conference from the agency in Israel, focused on the next digital and content trends. She has won numerous awards both nationally in Chile and Internationally, and is invited constantly to speak in international conferences such as Cities Summit, IED Barcelona, etc. She was selected in 2007 for the Lions’ Academy in Cannes, and received her Bachelors of Arts in Advertising at the University of Arts Sciences and Communications in Chile.