You are here

Sergio Katz

Sergio Katz

Strategic Planning VP
Brazil
Class 18
About 

Sergio Katz has an MSc from FEA/USP, has completed an MBA in Marketing from ESPM and holds B.A. in Advertising from ECA/USP. His experience includes working in marketing and strategic planning for major Brazilian agencies and clients, and communication planning for brands such as Honda, Unilever and Heineken. He is currently a Planning VP at AlmapBBDO / Brazil, managing communication strategies of Volkswagen, Havaianas, Bradesco Insurance, Diageo, Bayer, Pepsi, HP, Veja magazine and MAN Latin America.

Bio 

As of February 2010
Vice-President of Planning - AlmapBBDO

2006-2010
Planning Group Director - Fischer America

2005-2006
Strategic Planning Manager - JWT

2004-2005
Strategic Planning Manager - Fischer America

2002-2004
Strategic Planning Manager - Lowe

1999-2000
Trainee / Marketing Analyst: AmBev

1999
Strategic Planning Trainee - Denison Brasil Advertising

1998-1999
Intern - DM9DDB Advertising

Key Skills
Marketing strategy
Communications planning
Creative strategy.