Since, 2011 Sera has been the CEO of Material_Group, where she handles the overall leadership of Material Communications Group comprising: Material_UK (Experiential, Event, PR, Social), WORKS (Brand Development, Digital, Brand Activation), Material_WORLD (global consultancy), Material_DNA (digital sports branding) and Material_CONTENT (content creation & production). She has won awards such as Best Small Place to Work, Best Workplace in Scotland, UK Marketer of the Year, and Young Marketer of the Year, in addition to a slew of other awards in the Marketing and Communications fields.
Sera came to the Berlin School of Creative Leadership to learn how to create impact on a wider level in her industry. "Undertaking this dynamic EMBA will enable me to not only continue to contribute to my own organisation but to my industry in a wider context, and to future generations of leaders from the senior managers within my own teams to the students I lecture."
Before becoming CEO of Material_Group, Sera was the Managing Director of Material Marketing & Communications Ltd for seven years. Previously, she worked as Account Director for KLP Euro RSCG, Account Manager for Slice PR & Events, and served four years as the Press Officer for Coalition Group (now Coalition Management). She graduated from Leeds University with a BA in Communication Studies with English. In addition to her impressive professional work history, Sera also runs a pop-up stall called ‘The Beautiful and the Damned,’ featuring vintage and contemporary or high-end street clothes and accessories, runs a blog about sustainable interior design and her vegetable patch, and is currently working on two books – the first entitled “Zen & The Art of Communication Maintenance”, a guide to working in the creative communications industry; the second entitled “A Confusion of Butterflies”, a novel set during the German occupation of Guernsey during World War II.