As CEO at Lua Propaganda, Rodrigo Gonzalez runs an agency with more than fifty employees and is ranked among the 50 biggest agencies in Brazil. In the past two years, he has grown the agency with new business and has won two Lions in Cannes, as well as awards from ADC and others.
Though he has already achieved success in his agency, Gonzalez came to the Berlin School of Creative Leadership to gain hard business skills that he needs to continue to grow his company soundly and strategically. “I’ve been doing this by heart, and somehow it has been working. But, I really think that exchanging ideas and learning the best practices from some really great minds, people that are making the future, will help me on the task of leading an independent agency to the top of the industry.”
Starting out as a copywriter, Rodrigo Gonzalez has worked in several facets of the advertising industry. He received his undergraduate degree in Social Communications in Brazil and took classes at the School of Visual Arts in New York, as well as New York University.