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Prof. Dr. Dr. Helmut Schneider

Prof. Dr. Dr. Helmut Schneider

Professor
Steinbeis University Berlin
Germany
About 

Helmut Schneider is the SVI chair holder for Marketing Dialogue Marketing at the School of Management and Innovation, Steinbeis University Berlin. 

Bio 

Schneider studied politics and communications science as well as business economics at the University of Münster where he also earned his doctoral degree in both subjects. After his habilitation, also from the University of Münster, he was guest lecturer at the Marmara University Istanbul. His research interest lies in the area of marketing's role within a wider social context.