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Natasha Tsyganova

Natasha Tsyganova

Managing Director
BBDO Moscow
Russia
Class 18
About 

Natasha has been in advertising since the beginning of her career. Although she joined an ad agency in account management role, her original interest was in developing creative work and working with creative people, rather than in building agency business, growing revenues and working out p&l’s. After a few years of working as an account manager, Natasha had offers from her strategic planning department to become a planner and from her creative department to become a writer. While both were very flattering, she made a choice to stay in account management, as she realized that good account managers were the ones in the driver’s seat, and could influence all parties involved to get to the best result. 

Learn more about the Executive MBA. 

Bio 

October 2010 to present
Managing Director, BBDO Moscow

February 2008 – September 2010
Client Services Director, BBDO Moscow

June 2006 – January 2008
Group Account Director, BBDO Moscow

July 2004 – June 2006
Account Director, BBDO Moscow

May 2002 – June 2004
Account Director, Cheil Communications

November 2001 - May 2002
Account Supervisor, BBDO Moscow

April 2001 – October 2001
Account Director, McCANN-ERICKSON RUSSIA

March 1999 – March 2001
Account Manager, McCANN-ERICKSON RUSSIA

March 1997 – February 1999
Account Executive, McCANN-ERICKSON RUSSIA

Key Skills
Account management
Leadership of the biggest network client – locally and within the network
Building the right team to provide for clients’ needs
Acquiring new clients in the market
Evolving agency structure and business model to meet new market realities