Luis Miguel Messianu

Luis Miguel Messianu

Class 18

Luis Miguel Messianu has played a respectable and influential role in the most important developments in the U.S. Hispanic market during his career. Born to Romanian parents and raised in Mexico City, where his advertising career started, Luis Miguel Messianu has worked in both the Latin American and U.S. Hispanic markets.

His award-winning work with multinationals such as McDonald’s, State Farm, Clorox, Anheuser Busch, General Motors, Coca-Cola, Nestlé and L'Oreal, among others, is a testament to that effort. He is an innovator, a mentor and an example followed by many distinguished professionals in the US Multicultural marketing community. 

Learn more about the Executive MBA.


2015 – Present
Creative Chairman – CEO
Built the sixth largest Hispanic agency in the country, with a team of over 150 people in 3 offices hailing from 31 different nationalities

2007  - 2015
President - CCO
Spearheaded the growth and evolution of the agency from number 14th in the Ad Age ranking to the sixth largest Hispanic agency in the country.
Grew the staff from 65 to 150 people.
Doubled the size of the agency in terms of Revenue

1994  - 2007
Del Rivero Messianu
President – CCO (McDonald’s, State Farm, Clorox, Continental Airlines, Hyundai)

1990  - 1994
Lintas  (Mexico, Puerto Rico, Central America)
Sr. Vice President – Latin America Regional Creative Director  (Unilever, Diet Coke, J&J, XX Beer, Aeromexico)

1988  - 1990
GSD&M (Austin, Texas)
Sr. Vice President –Creative Director (Coors, Walmart, Sea World, Southwest Airlines, Don’t Mess with Texas)

1986  - 1988
Mendoza, Dillon & Associates  (Newport Beach, California)
Vice President – Creative Director (Miller Beer, Levi’s, DEA,  General Foods, Pacific Bell, Seagram’s Coolers)

1984  - 1986
McCann- Erickson (Mexico City)
Creative Director (Coca Cola, McDonald’s, Nestlé, L’Oreal, Alka-Seltzer, General Motors)

1980  - 1984
Scali, McCabe, Sloves (Mexico City)
Creative Director (Chesebrough-Pond’s, Prince Matchabelli, Reckitt & Colman, Comercial Mexicana Supermarkets)

Key Skills
Eternal Optimist
Copywriter by conviction
brand builder by definition. Digital photography aficionado
Bilingual and Bicultural (Spanish and English)
Expertise in Latin America and US Hispanic.