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Lucy Novita

Lucy Novita

Creative Director
Hakuhodo
Indonesia
Class 19
About 

After switching her dream from being a singer to becoming a creative adwoman, Lucy has been enjoying her career in the advertising industry and handling a variety of brands in the electronics, telecommunications and banking categories. She believes that solid team work, a positive working environment, and appreciative clients are the key to create a great campaign. Through the years, her hard work, good mentors and passion for excellence have led her and her team to many national and global prestigious advertising stages. She has served as jury in several award shows and became the first women to represent Indonesia as juror at Cannes Lions Festival of Creativity.

Bio 
  • Copywriter, Adwork! Euro RSCG (May 2001- May 2003)
  • Copywriter, Bintang Pratama Communication (June 2003-May 2005)
  • Copywriter, TCP-TBWA\ (June 2005-August 2005)
  • Senior copywriter, Leo Burnett Kreasindo (September 2005 - February 2006)
  • Senior copywriter, Hakuhodo Indonesia (March 2006 – May 2007)
  • Creative Group Head, Hakuhodo Indonesia (May 2007 – January 2012)
  • Associate Creative Director, Hakuhodo Indonesia (January 2012 – February 2013)
  • Creative Director, Hakuhodo Indonesia (February 2013 – Now)
Key Skills
Creative direction and strategy
Concept development
Copywriting
Marketing communication