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Luciane Coutinho

Luciane Coutinho

Class 17

Luciane obtained an undergraduate degree in Computer Science and an MBA in Marketing from Pontifica Universidad Catolica Rio de Janeiro, and has specialised in Strategic Design at IED-Rio. She has extensive experience in the field of marketing, having held leadership positions in companies such as Embratel, Claro, Shell and IBM. 

In 2008, Luciane founded the agency MashUp, which develops live and experimental marketing projects, with clients such as Claro, Mobil, Farm, Opera and Tam Airlines.

  • 2008-ongoing
    MashUp, Rio de Janeiro: CEO
  • 2005-2007
    Embratel, Brazil: Sponsorship and Promotions Manager
  • 2001-2005
    Claro, Brazil: Marketing Coordinator
  • 1996-2002
    Shell Brazil: Promotions Head
  • 1992-1996
    IBM Brazil: Product Manager
Key Skills
Entrepreneurship & business strategy
Integrated marketing & communications
Project & account management
Marketing strategy & planning