Lauren Woolf is the Group Marketing Director of Ogilvy & Mather South Africa, the country's largest communications services group. Her key responsibilities are developing and managing programs and efforts that sustain and build on the credentials of the company, its people and the industry at large by leveraging them to their relevant stakeholders. Some of her recent projects include the development of O&M SA's digital and social media eco-system, and more recently, the launch of the Ogilvy Graduate Programme, a unique industry-leading programme designed to employ talented graduates from key tertiary institutions.
Lauren believes that joining the programme at the Berlin School of Creative Leadership holds so many possibilities and opportunities; “I believe that the EMBA can play a great part in my personal and professional development by presenting opportunities to re-evaluate, re-energise and help add value to the family of industries that I am part of."
Before her current position, Lauren was Ogilvy & Mather Johannesburg's Director of Account Management and has been a member of the company board of directors in both Cape Town and Johannesburg. Lauren now serves on the Group's ExCo. Lauren founded her own communications business in Switzerland - Antipod -- which she sold when she came back to South Africa in 2005. Antipod is a consulting and resource hub offering the marketing sector a broad range of communication services. Other positions include Brand Manager for Lucky Strike at British American Tobacco Switzerland and Promotions Manager at the Adworkshop. She recieved her Bachelor of Arts at the University of the Witwatersrand in Johannesburg.