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Lars is Managing Director and Strategist at Uncle Grey in Denmark. He also works as an External Examinator at the Danish Department of Education.
Preceding these roles, from April 2008 until January 2009, he was Strategic Director at Envision; and from June 2004 until April 2008, he was Communications Plannning Director at Mediaedge:cia.
Prior to this, from January 2001 until May 2004, Lars taught a course on journalism and newspaper production at Morgenavisen Jyllands Posten; and from January 2001 until May 2003, he Ran the digital and analogue media history course at Skandinavisk Design Højskole.