Jaakko Tammela

Jaakko Tammela

Product & Experience Director
Class 14

As Product and Experience Director at Dasa, a healthcare company in São Paulo, Jaako leads product innovation and new product development. Prior to Dasa, he worked at Accenture Brazil as Design Practice Lead for Strategy and Consulting. And before that, Jaako worked his way up from Service and Business Designer to Group Director at Fjord. Additionally, Jaakko was founding partner at Brainpool and partner of GrimpaXD, an experience design house consultant that works with innovation projects to brands such as Honda, Tiffany, Tamontina and Brandesco. His portfolio of work, as an independent design and innovation consultant for over 15 years, consists of local and global brands such as Ekos, Kids In, Natura, Intel and much more.

Beyond all of the above, Jaakko's professional experience includes being Senior Future Insights Manager for Whirlpool Latin America, as well as Senior Design Manager. He also previously co-founded another company, Sincrodesign, which worked with many global brands. Additionally he was a professor, teaching branding and strategic design. He was a coordinator and curator for the extension program at IED São Paulo. During his almost 13 years of experience, Jaakko received more than 30 international and national design awards, such as GOOD, Design Prize, IF Design Award, Red Dot and IDEA USA and Brazil. He holds a Bachelor's in Industrial Design from PUC-Rio and an MBA in Marketing and Business from ESPM-RJ.

Jaakko decided to come to the Berlin School of Creative Leadership in order to add a strong understanding of business theory to his professional experience. "Now, I think will be a perfect time to put together the practice, experience, theory and dream and help to design a new creative business model that helps me and others to design future business."

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