Guilherme Figueiredo

Guilherme Figueiredo

Department Head
Head of Digital
Som Livre
Class 16

A marketing professional experienced in different aspects of telecommunications, media and entertainment, Guilherme has a strong background in content distribution, music business and digital marketing.

At Som Livre, he is responsible for all areas of digital marketing initiatives – communication, digital sales and e-commerce. He also leads the international department and looks for opportunities to foster Som Livre’s music abroad. In his previous role as Label Coordinator, Guilherme was planning the marketing activities for the company’s boutique label “slap musica”. 

He started his professional career as an Art Department Intern at Unlike after his return from an international experience program at Disney Orlando. In 2005, he joined Som Livre, where he spent the next three years before taking a traineeship with Brasil Telecom, focusing on Internet, 3G and Data offers for the B2B segment. After Brasil Telecom’s acquisition by Oi in 2009, Guilherme became Senior Marketing Analyst before re-joining Som Livre in early 2010.

He is now looking at climbing the career ladder and that’s what brought the Berlin School to his attention. “I strongly believe that this is the moment where I will find the opportunities to develop my company and help achieve even better results. Those results will in turn bring more opportunities for those who are prepared. I believe that the EMBA has the best approach for such preparation.”

Guilherme holds a BA in Marketing from ESPM and an MBA from IBMEC Rio de Janeiro.

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