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Francisca Beatriz Mello

Francisca Beatriz Mello

Discovery Networks
Class 17

Beatriz is a researcher and marketing professional from Brazil with experience in consumer insights and ad sales departments in national and multinational media and entertainment companies such as Discovery Communication, Viacom Networks and Globo Organization (Globosat).

She has expertise in developing and coordinating regional and international research projects and is responsible for a local start-up of research departments in Brazil focused on business solutions, information management, trends, innovation and strategic planning.

  • 2013-ongoing
  • Discovery Networks, Sao Paulo: Research & Insights Director
  • 2011-2013
  • Viacom International Media Networks, New York: International Consumer Insights and Research Manager
  • 2010
  • Viacom Brasil & MTV Networks Latin America, Miami: Latin America Research Interim Director
  • 2008-2011
  • Viacom Brasil & MTV Networks Latin America, Sao Paulo: Research Manager Brazil
  • 2006-2008
  • Viacom Brasil & MTV Networks Latin America, Sao Paulo: Senior Research Analyst Brazil
Key Skills
Research Analysis & Business Strategy
Marketing & Communications
Consumer Insights
TV Content Strategy