Fernando Balderrama Matias

Fernando Balderrama Matias

Managing Director
Easy (formerly Easy Taxi)
Class 19

Fernando has always been someone interested in challenges and motivated by situations that would take him out of his comfort zone. A traveller by heart, he has undergraduate degree in International Relations, started his professional career in Marketing, but always looked forward to achieving leadership positions. He believes that autonomy, commitment and empowerment are key factors for success and for achieving goals. Fernando holds a strategic position at the largest ride hailing app in Latin America and is working toward an even more successful career.


2016 – Ongoing
Easy, São Paulo: Managing Director, Brazil

2015 – 2016
Easy, São Paulo: Marketing Director, Brazil

Ocupando, São Paulo: Co-Founder

2010 – 2014
British American Tobacco, Rio de Janeiro: Marketing Manager

​Amcham, São Paulo: Trade Intelligence Analyst

Key Skills
Marketing strategy
Project Management
New product implementation
Organisational alignment
Corporate strategy
Business intelligence