Federico Gaggio

Federico Gaggio

Creative Director
Executive Director
Vice President
Discovery (UK)
Class 13

Federico Gaggio leads the award-winning internal creative agency at Discovery in London. With a broad international remit across Brand Building, Advertising, Marketing, Short-form Content Creation, User Experience and Design, he is responsible for devising Creative and Brand Strategy for Discovery and its channel brands, as well as building and leading the teams delivering Branding, Program Promotion, 360º Communication and Advertising Campaigns across all media channels. He also leads the creative development of innovative marketing and content ideas to drive viewer engagement in the digital space.

With Discovery since 2005, Gaggio has served in many capacities, including as Designer, Director, Creative Director and VP, On-air Promotions. He worked in a range of award winning creative agencies in Europe, and founded two small agencies, in Paris and London, specialising in strategic design for broadcast television and creation of immersive media experiences. He studied Philosophy at the State University of Milan and was a participant in the Berlin School of Creative Leadership’s Cannes Creative Leaders Programme.

Gaggio came to the Berlin School, “full of excitement and inspiration, believing to find the best framework to advance my vision and my ability to meet the challenges of creative leadership, with a view to further develop and transform the culture of teams, organizations and even the industry as a whole”.

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