Evita is a creative instigator who breaks boundaries and pushes good creative teams to become great. With over 15 years of experience in both agency and corporate creative environments, Evita Puente is an executive-level creative leader who believes in the wisdom of the crowd... and who is known for helping her teams apply their individual insights to broader emerging trends, especially as global culture rapidly shifts. Her breakthrough thinking and cross-functional collaborative approach elevates individual thinking to powerful team ideating. Through her career she has received prestigious creative and strategy awards, being recognized as one of the “Mad Men & Women of Latino Advertising”. Today she is a strong voice for creative minorities, and deeply inspired by the business and art of advertising.
Evita is a graduate of our Cannes Creative Leaders Programme.