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Daniel Rios

Daniel Rios

General Planning Director
WE Agency
Class 17

Daniel is a Brazilian creative director with experience in advertising and developing branding communication strategies. Projects he has worked on include building brands for different industries, developing integrated communication campaigns and leading teams through a creative process in local and global projects.

Daniel holds a BA in Advertising & Marketing and has specialised in Communication Planning at the Miami Ad School.

  • 2016-ongoing
    WE Agency: General Planning Director
  • 2013-2016
    Mood\TBWA: Partner & Head of Planning
  • 2008-2013
    Africa Advertising: Planning Director
  • 2006-2008
    Fischer Advertising: Planning Manager
  • 2004-2006
    Ana Couto Branding: Brand Strategy Manager
Key Skills
Creative strategy
Brand development
Strategic communications & planning
Digital & social strategy
Consumer insight
Integrated marketing & communications