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Chrystine Girard

Chrystine Girard

Chrystine Girard

Vice President
Attraction Images Plus
Class 16

Chrystine holds the position of VP, Content Rights Management and International Relations of a newly created company Attraction Images Plus, part of Attraction. In this role, her responsibility is to maximize the potential of the company’s titles.

With more than 20 years of experience in the entertainment industry, Chrystine previously worked as Head of TV Format Licensing and VP of Operations for Attraction, where she was responsible for the global exploitation of TV formats and the management of the overall operations of the group.

Chrystine comes to the Berlin School as she believes the DNA of its EMBA is just what she needs to pursue her career in the global television and media industry. “What makes this program so appealing is its focus on creative leadership in the global market environment. To grow a business in a creative industry and be well received on the global scene, a keen understanding of both the business and the creative people involved is a must. By joining this program, I aim to enhance my skills and competencies in that respect.”


Chrystine has a Bachelor’s degree in Translation (Business Law) from Université Laval and an Executive MBA from Concordia University.

After working for several years as a translator, proofreader and writer, in 1992 she took part in the Capitole de Québec initiative and later branched off into TV as a founding member of Distraction Formats, where she remained until 2009, when she joined Attraction.