Carolina Fraga Leslie

Carolina Fraga Leslie

Projects Director
Class 19

Carolina is a professional in the user experience design field. Her expertise is in understanding the relationship between people, technology and business needs in order to design interesting and useful digital products and services.

In 2010 she founded Saiba+, a user experience consultancy. She plays an important role in the UX community, having created the first Brazilian conference dedicated to Information Architecture (EBAI) and hosting the annual World Information Architecture Day in Brazil.


2010 – ongoing
Saiba+: Founding partner and Projects Director

2007 – 2010
Try consultoria e pesquisas: Coordinator

2005 – 2006
AgênciaClick Isobar: Senior Information Architect

2004 – 2005 Information Architect

Key Skills
User experience design
Digital strategy
Usability research
Information Architecture