Reinventing Media and Creative Marketing

This is an exciting moment in history for the innovative content companies and other firms that are remaking the future of media and marketing. In addition to reviewing the field’s traditional foundations, the primary aim of this course is to provide a critical survey of rapidly-changing landscapes in the areas of brand service, marketing and media. Participants gain access to creative thinkers and leaders, as well as academic research-based insights into evolving interactions between media/marketing, clients and consumers.

USA Module
Instructor 

Bob Garfield

Journalist
Bob Garfield LLC