Organization and management are essential for leaders in creative and other industries. They have to master key concepts in basic strategy analysis and – increasingly – international strategy. In addition to covering those fundamentals, this course takes a closer look at strategy development and implementation processes in light of strategy formulation, value creation-capturing frameworks and the leadership agenda. The objective is to cover both key concepts of basic strategic analysis and novel ideas, as well as other major perspectives in the field. Participants then apply them to their own specific business situations.