Applied Economics

To analyze complexity in your creative firm’s business and market environments, you have to understand fundamental economic theories. This course breaks down concepts like Perfect Competition (monopoly, economics of scale and scope, oligopoly), Price Discrimination (two-part pricing, bundling, search goods, experience goods and signaling), Entry Deterrence (express capacity, vertical integration, market leadership, predation, limit pricing and price wars) and Product Differentiation (monopolistic competition, branding and vertical differentiation). The aim is to give participants a fuller understanding of macro-economic forces and provide key tools for assessing them. 

January Module

Stuart Dixon

Universiteit Maastricht Business School