Call for creative leadership
Few people and companies consistently come up with fresh ideas. Of those who do, creative leadership is the center of their universe.
They are not just doing business, they have articulated a distinct business idea, a target idea, a distribution idea, a brand idea, a design idea, a communication idea, a media idea, inspiring, motivating ideas within their business model leading in its parts to a so called "big idea", setting a new standard beyond the norm, creating distinct ownership for brands and services.
Leading creativity from the top has been and always will be the key to shaping innovative and successful businesses. Whether one sees risk in creative ideas or opportunity in creative ideas, only a balanced view between right-brain and left-brain will manage.
In today's homogenized world the best call any business can make is a call for creative leadership.
Michael Conrad
President
Berlin School of
Creative Leadership
