Demand
Creative executives often reach the top by proving their creative ability – perhaps as a creative director, award-winning journalist or film producer. But rarely do creative executives receive formal leadership training.
Once appointed to top positions creative executives face unfamiliar leadership and business management challenges, leading not just themselves but also clients, partners, people, whole industries.
Berlin School of Creative Advantage
The Berlin School of Creative Leadership is an independent institute for quality executive education in creative leadership that serves as a think tank for raising standards in creative industries around the world.
By providing creative executives with formal leadership training the Berlin School empowers great creatives to become great creative leaders.
The Berlin School of Creative Leadership works closely together with the Art Directors Club Germany and leading experts in international industry and academia. The Berlin School and the Executive MBA in Creative Leadership are affiliated with the Kellogg School of Management and the Medill School of Journalism through a formal partnership with the Media Management Center of Northwestern University.
Scientific Dialog on Creative Leadership
The Berlin School underlines the importance of building challenging scientific dialog on creative leadership by supporting research examining, for example, new strategies for media and entertainment companies, the impact of new technologies on creative work, and leadership and organizational issues in creative businesses.
What industry members are saying about the Berlin School and the Executive MBA in Creative Leadership:
"The Berlin School will be the bridge between today's creative leaders and those of tomorrow."
- Miguel Angel Furones, Chief Creative Officer Leo Burnett Worldwide
"What the world needs now more than ever is fresh ideas. If this program helps original thinking permeate our business environment it can only be good."
- John Hunt, Worldwide Creative Director TBWA Worldwide
"No one in the media industry generates as much value as creative leaders do, but by the same token no one is as critical as they are as far as top management programs are concerned. A program that meets their needs is long overdue."
- Rolf Schmidt-Holtz, CEO Sony/BMG (USA)
"The Berlin School will elevate those who are great with ideas by its customized, focused executive MBA program. It will turn outstanding creatives into outstanding creative leaders."
- Prof. Sebastian Turner, Speaker of the Board Art Directors Club of Germany, CEO Scholz & Friends Group, Hamburg/Berlin
"What the world needs now is creative leaders and leading creatives. The Berlin School of Creative Leadership is beautifully positioned to deliver both."
- Stefan Sagmeister, Sagmeister Design New York
"Establishing the Berlin School of Creative Leadership is, in itself, a much needed act of creative leadership. At last, we are addressing the task of training creative leaders, a job that requires a whole new set of skills."
- Keith Reinhard, Chairman DDB Worldwide
"Communication in general and advertising in particular are in need of a reinvention. It's not without good reason that the school that will take this mission ahead bears the name of the city that has best reinvented itself: Berlin."
- Washington Olivetto, President W/Brazil
"The defining feature of economic life in the 21st Century is the rise of human creativity and the change it brings to bear on our lives. That doesn't mean creativity has won the day; we are still at pupae stage. Without leadership, creativity might never find its rightful place in our economic systems and institutions. Human intervention is required to put creativity right in the centre of all we do. The Berlin School is a forceful response to that need."
- Khai Meng, Co-Chairman Ogilvy & Mather Asia Pacific
