Position: President, Berlin School of Creative Leadership
Short vita: Born in Germany, Michael Conrad is known for bringing German engineering to global quality management in advertising. Under his creative leadership as Vice Chairman and Chief Creative Officer Leo Burnett Worldwide the agency became "Global Agency Network" of the Year in 2000 (AdAge) and "Most Awarded Agency Network" in 2001 (Gunn Report). During his tenure, 27 Leo Burnett agencies were named "Agency of the Year" in their countries, some of them more than once.
Michael began his career in 1968 as copywriter for Young & Rubicam, Frankfurt. In 1972, then Creative Director at Ogilvy & Mather Frankfurt, Michael left with colleague Creative Director Walter Lürzer to start TBWA in Frankfurt. In 1975 Michael and Walter set up Lürzer, Conrad, subsequently winning "Agency of the Year" and several "Campaign of the Year" awards. In 1980 the agency merged with Leo Burnett Germany, continuing its growth and creative success.
In 1996 Michael became Vice Chairman and Chief Creative Officer Leo Burnett Worldwide. Michael presided over many juries of international advertising festivals, including "Cannes", "AdFest", "Clio" and "Golden Drum". He serves as Dean of the Roger Hatchuel Lions Academy and is Honorary Member of ADC Switzerland, ADC*Europe and ADC Germany. In 2002 German business daily "Handelsblatt" and "Wirtschaftswoche" magazine inducted him into the German Advertising "Hall of Fame". Michael is President of the Berlin School of Creative Leadership, which he helped establish in 2004.
Links:
m.conrad@berlin-school.com
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