Why?

The executive MBA in Creative Leadership aims to empower creative executives with the ability to exploit their full competitive creative edge, both within the creative industries as well as in the boardroom.

The guiding concepts behind the Executive MBA in Creative Leadership include:

1. Creating an MBA program that meets the needs of top creative executives.
2. Raising the global standard of creative excellence in media, entertainment, advertising and marketing.
3. Complementing proven creative skills with effective business leadership skills.
4. Supporting individual research that has the potential to refresh and renew communication.
5. Fostering an active exchange between industry and science on the subject of creative leadership.
6. Placing creative leadership at the center of every business.