Participants from 12 countries begin the Executive MBA Program in Creative Leadership
Berlin School of Creative Leadership -- Class 3 -- November 9, 2008
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"I learned three months worth of material in two weeks," said Kelly Kanisto, Senior Creative at Fjord (Germany), when asked about the experience of his first module at the Berlin School.
For 14 days in Berlin Class 3 of the Executive MBA Program in Creative Leadership met to kick off their studies. The two-week module was opened by Professor Doug Guthrie, Academic Director of the Berlin School, Michael Conrad, President of the Berlin School, and Keith Reinhard, Chairman Emeritus of DDB and Berlin School Class 3 "Godfather."
Next the group will move onto their second module in Japan where they will look closely at Asian styles of leadership and innovation.
Guthrie challenged the group to re-think their roles and carefully consider the complexities of leadership while Reinhard stressed the importance of building a winning culture where creative professionals can succeed. Conrad encouraged Class 3 to set high standards among their teams and set metrics to measure their successes and shortcomings.
"Being part of a group like this is inspiring," said Manoela Amaro, Marketing Director of TAM Airlines (Brazil). "I am full of new ideas and methods on how to handle my work and my teams." Travania Henderson Principal & Founder of the The Marketing Department (USA) found the Berlin School international and interdisciplinary offering "a unique lens that enables participants to see the world from an entirely fresh perspective."
Lectures and seminars included over the two-week session included:
The Leadership Challenge -- Professor Doug Guthrie
Fundamentals of Leadership -- Professor Eoin Banahan
Strategic Leadership -- Professor Paul Verdin
Innovative Leadership -- Professor Jean-Paul Deschamps
Essentials of Economics -- Professor Stuart Dixon
Leaders on Stage -- Mark Rittenberg, Ph.D.
The module was concluded by a President's Lecture by concert violinist and Berlin School board member Miha Pogačnik. Miha "decomposed" passages by Bach to reveal valuable insights for creative leaders as they develop in their leadership talents.
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Photograph Above:
First Row:
Ema PRISCA, Creative Director, Graffiti BBDO Group, Romania
Trevania HENDERSON, Principal, The Marketing Department, USA
Susann SCHRONEN, Geschäftsführerin, ADC Germany
Keith REINHARD, Chairman Emeritus, DDB Worldwide & Berlin School "Godfather"
Inga LESCHEK, Managing Director, Tresor TV, Austria
Manoela AMARO, Marketing Director, TAM Airlines, Brazil
Second Row:
Benjamin LORCH, Head of Communications, Berlin School of Creative Leadership
Cathrin LOOSE, Art Director, Franken Architekten, Germany
Carlos Alvarez TELLÉZ, Innovation consultant, Play México
Simona DAN, Senior Partner, Client Services Director, Rogalski/Grigoriu, Romania
Basia METELSKA, Creative Director, Fortis Centrum, Poland
Felix TATARU, General Manager GMP Communications, Romania
Noah ROBINSON, Independent Marketing Consultant, USA
David SLOCUM, Special Advisor to the Academic Director, Berlin School of Creative Leadership
Doug GUTHRIE, Academic Director, Berlin School of Creative Leadership
Third Row:
Dr. Armin WOLF, Chief Correspondent, ORF TV, Austria
Kalle KANNISTO, Senior Creative, Fjord, Germany
Emin GULUZADE, CEO and CCO, PeopleBrand, Azerbaijan
Thomas ELSTNER, Managing Director, Formate TV, Germany
Vicente GARCIA GUILLEM, Planner & Creative Director, Kardumen, Spain
Mathhew CONNOR, EVP & Creative Director, RTC Relationship Management, USA
Vato KATVARADZE, General Director, WINDFOR'S Advertising, Georgia
Michael CONRAD, President, Berlin School of Creative Leadership
Clark PARSONS, Managing Director, Berlin School of Creative Leadership
Jeannine KONRAD, Program Manager, Berlin School of Creative Leadership
Pit GOTTSCHALK, Chief Editor, Sport-Bild (Axel Springer Verlag), Germany
Sheridan JOHNS, Director, Berlin School of Creative Leadership
Not Pictured:
Adrian BOTAN, Chief Creative Officer, McCann, Romania
Elena DALMATOVA. Creative Director, Immedia Holding, Russia
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