Prof. Dr. Volker Trommsdorff
Position: Director Institute for Management and Technology, Technical University Berlin
Expertise: Communication and Marketing
Short vita: Born in 1943 Prof. Trommsdorff is founder and Director of the Institute for Management and Technology at the Technical University of Berlin. His primary academic focus is consumer behavior theory, market research methodology, innovation international marketing.
Since 1978 Trommsdorff has held the Marketing Chair at the TU Berlin, where he has also held the Managing Chair for Innovation and Communications Management since 1989. Between 1983-98 he was Director of Research and Development for Trade at the FfH Berlin.
In 2001 Trommsdorff became President, Deutschen Werbewissenschaftlichen Gesellschaft, DWG. Trommsdorff's international activities include acting as the lead academic advisor in economics at the Chinese-German Partnership University Tongji-Universität Shanghai, China (CDHK).
Trommsdorff received his degree in Industrial Engineering in 1969 from the Technical University Berlin and received his PhD. in Industrial Engineering at the Universität des Saarlandes in 1974.
back to list
