Meeting the needs of creative executives
Program Modules
The curriculum is organized into six convenient two-week modules based on concepts that define the six pillars of creative leadership.
Module 1 - Leading Yourself
Berlin
Key topics
- Leadership Issues and Challenges in Today's Business
- Creating Knowledge and Managing Learning
- Fundamentals of Economics in Perspective
- Particular Challenges Facing Creative Leaders
- Media and Society
- Leadership Fundamentals (Leadership in Perspective)
- Strategic Work into Perspective
- Learning from Creative Role Models
- Leaders on Stage
- Selling Your Ideas to Systems
- Introduction to Team Projects and Program Theses
Module 2 - Leading Clients & Partners
Chicago - Kellogg School of Management / Medill School of Journalism / Media Management Center
Key Topics
- Marketing in Perspective
- Creative Marketing
- Decision Making
- Research Methods and Marketing
- Managing Negotiations
- Global and Intercultural Marketing
- Fundamentals of Managerial Accounting
- Managerial Finance in Perspective
- Managing Crisis - Strategies for Corporate Change
- NEW YORK VISIT
Module 3 - Leading People
Berlin, London
Key Topics
- Understanding and Motivating People
- Presentation Skills
- Leading Dynamic Teams
- Fundamentals of Human Resource Management
- Power and Career Management
- New Insights in Leading People
- Leading Change
- Organizational Leadership in Perspective
- MID TERM EXAMINATION
Module 4 - Leading the Enterprise
Berlin
Key Topics
- Business Simulation (Pulling Key Corporate Functions Together)
- Business Models and Business Plans
- Managing a Corporate Culture
- Managerial Accounting (Part 2)
- Managing Corporate Systems, Structure & Processes
- Operational Management
- Quantitative Methods for Creative Leaders
- Mergers /Acquisitions /Alliances
- Creative Entrepreneurship
- TEAM PROJECTS
Module 5 - Leading Vision & Innovation
Tokyo
Key Topics
ON-SITE CASE STUDIES FOCUSING ON:
- IT in perspective (The Power of New Information and Communication Technologies)
- Leading Innovation
- Leading R&D
- Leading Creativity
- Leading Industry Convergence
- Leading TIMES: telecommunication, information technology, multimedia, entertainment and security
Module 6 - Leading the Industry
Berlin
Key Topics
- Impacting the Creative Industry
- Challenging Conventional Thinking in Advertising
- Intellectual Property Rights
- Geopolitics and Communication
- Industry Analysis
- Business Intelligence
- Interconnectivity in the Business World
- Interdisciplinary Look at Leadership
- EXAM / THESIS PRESENTATION
- GRADUATION
Class Two: 2008-2009 Module Overview and Schedule
Module 1 - Leading Yourself - Berlin February 10-23, 2008
Module 2 - Leading Business Partners - Chicago May 11-24
Module 3 - Leading People - Berlin - September 14-27
Module 4 - Leading the Innovation - Tokyo January 18-31, 2009
Module 5 - Leading the Enterprise - Berlin & London May 17-30
Module 6 - Leading the Industry - Berlin July 19 August 1
Class Three: 2008-2010 Module Overview and Schedule
Module 1 - Leading Yourself - Berlin November 9-22, 2008
Module 2 - Leading Innovation - Tokyo January 18-31, 2009
Module 3 - Leading People - Berlin April 12-25
Module 4 - Leading the Enterprise - Berlin September 6-19
Module 5 - Leading Business Partners - Chicago & NY January 17-30, 2010
Module 6 - Leading the Industry - Berlin April 4-17
