Profile

Carlos Tellez is Innovation Consultant at Play, México and oversees strategic innovation efforts for various clients including Frito Lay Latin America, Nokia, American Express and Coca-Cola.

Biography

Prior to his current appointment, Tellez was Brand Manager at Cinepolis where he successfully managed the repositioning of the brand between 2004-06. Tellez also orchestrated the creative efforts behind innovative digital media campaigns while Creative Media Manager at Cronos XT.