André Kassu

Profile

Andrè is the third Berlin School participant from Almap BBDO, Cannes Lions Agency of the Year 2010 and 2011 (with Berlin School alumni on the team). After 16 years of being a copywriter, André became Creative Director of Almap BBDO in 2011.

His trove of awards include the Press Grand Prix at the 2010 Cannes Festival for a Billboard magazine campaign, which was one of the most awarded campaigns of the year according to Creativity. That same year, he was the most awarded copywriter at the Cannes Festival and can boast altogether 13 Cannes Lions, including 5 Gold, 3 Golds at Clios, a Grand Prix at the El Ojo de Iberoamerica, a Grand Prix at the London Festival plus 2 Yellow Pencil at the D&AD and 5 pencils at One Show.

As a recently appointed Creative Director, André is coming to the Berlin School to prepare like other leaders in his agency for the rapidly changing advertising scene in Brazil. “I believe that you can be a leader without losing creativity,” he said. “I believe that leading a team is totally different from oppressing a team. That is what makes Marcello Serpa and Luiz Sanches (Berlin School graduate) examples for me. I need to learn a lot to be like them.”

Biography

André has worked for AlmapBBDO since 2008. Before joining the agency, he worked as a copywriter at F/Nazca S&S for 8 years.