Innovator, communication artist,
»Before I came to the Berlin School, I would speak with clients about why a piece of creative work we did was great. Now I speak to them about their business and how I can help them solve problems. It’s a totally different conversation.«
Gideon Amichay is the former Chief Creative Officer & Joint Managing Partner of Shalmor Avnon Amichay / Y&R, Israel (1994-2011). He led the agency to become a market leader in creativity and innovation (7 times Agency of the year), and one of the 3 biggest agencies in the country. In 2011, Shalmor Avnon Amichay was sold to WPP's Y&R network.
Gideon ranked among The 100 Most Influential People in Israel by Haaretz / The Marker, 2007, 2008. He published his first book in 2011– No, No, No, No, No, No, No, Yes, about innovation and creativity.
Today he lives and works in NYC.
His achievements also include international awards, such as 19 Lions at Cannes festival (2008-2012); 2nd Media Agency of the Year, Cannes Lions 2009 and 2nd PR Agency of the Year, Cannes Lions, 2011. He served as the President of the Direct Jury at the 2012 Cannes Lions. Other awards include: 9 Clio awards for Innovation and Content & Contact; the United Nations Special Award (UN); the London International Awards Grand LIA; the New York Festival Grand Prix and many more.
Amichay received a BA (Honors) in Graphic Design and Visual Communication from the Bezalel Academy of Art and Design in 1990.