Press Archive
Interview with Clark Parsons at IdejaX
27-May-2011'Legalno slusam samo glazbu u crkvi'. Interview (in Croatian) with Clark Parsons at the IdejaX Advertising Festival 26-27 May 2011.
IdejaX Advertising FestivalGavin Hoh interview
01-Nov-2010Gavin Hoh, winner of the Astro-4As Scholarship 2010, shares his unique experience at Berlin School.
ADOI Daily Fresh News"Niemand wacht in der Früh als Konsument auf"
04-Nov-2010Volles Haus und große Ohren und Augen in Linz. Auf Einladung der IAA sprach Werbelegende Michael Conrad in Linz zum Thema "Inspiration for chosen people". Zur Begeisterung der Zuhörer lieferte Conrad mehr ein intensives Kreativseminar als einen simplen Vortrag.
Horizont articleMissverständnis im Newsroom
14-Sep-2010Pit Gottschalk's Master's Thesis at the Berlin School developed a tool for measuring the level of digital integration in a newsroom. It featured a massive survey of more than 50 editors-in-chief of German newspapers and established benchmarks for how papers could judge their own level of digital workflow.
Medium MagazinDokutainment
24-Jun-2010As the younger generations abandon newspapers and even traditional television as sources for news and current affairs, how should those media react to stay relevant? Recent EMBA graduate Armin Wolf is the Chief Correspondent for ORF-TV in Austria, and he devoted his masters thesis to this burning question.
Since his thesis contained lots of sensitive company information, we're not able to present his oral thesis summary online. However, German readers/speakers are in luck, as Armin recently summarized his findings in a 6-page article published in 3/2010 issue of the influential German-language journalism magazine Message.
MESSAGE onlineTurning great creatives into great leaders
23-Jun-2010"The Cannes Festival has partnered with the Berlin School of Creative Leadership in a new venture called The Cannes Creative Leaders Programme..."
Lions 2010 Daily NewsAlumni Fernando Bellotti featured in BRAIN Magazine
04-Jun-2010One of the leading advertising magazines in Japan, “BRAIN”, has picked five creative stars up in its special article entitled “NEW CREATOR in the world.” An alumnus of Berlin School of Creative Leadership, Yukio Nakayama of Class 06/08 recommends his classmate Fernando Bellotti in Argentina. The rest four of them are selected from Hong Kong, Indonesia, Brazil and Chile by other selectors. Yukio highly appraises the verbalization ability of Fernando, the ability which Yukio often experienced in the classes of Berlin School. Fernando now serves as president of Leo Burnett Argentina beyond the role of Executive Creative Director.
BRAIN MagazineHorizont (Pit Gottschalk feature)
17-Jun-2010This article features Pit Gottschalk's Berlin School thesis on newspaper digitalization (article in German).
HORIZONT online'Meine Chefs waren nicht begeistert'
09-Jun-2010ZiB 2-Moderator Armin Wolf über sein Sabbatical, die Ausbildung an der Berlin School for Creative Leadership und typische TV-Interview-Antworten...
HORIZONT onlineIrgendetwas muss passieren
01-Apr-2010Was macht der Werber, wenn er zwar Erfolg, aber keine Leidenschaft mehr hat? Wenn er spürt, dass etwas fehlt - aber er nicht weiß, was?... Text by Gerhard Waldherr
Brands Eins OnlineLatinWorks Is Ad Age's Multicultural Agency of the Year
25-Jan-2010Article by Laurel Wentz
Advertising AgeGeliebte falsche Note
06-Nov-2009Bewusstseinserweiternde Werbung? Doch, das gib's. In Lettland. Ein Besuch bei Kreativen, die diesen Namen verdienen.
Brand Eins OnlineLead Differently
06-Sep-2009Lead Differently by Doug Guthrie and David Slocum (Orange, Issue 1)
Leadership Complexity Innovation Analytics | ImaginationRomanian Creatives at the Berlin School
30-Nov-2009Why Do Romanians Creatives go to the Berlin School of Creative Leadership
for an EMBA?
Ziarul Financiar
De ce merg creativii romani la EMBA la Berlin?
30-Nov-2009De ce merg creativii romani la EMBA la Berlin? Nu vom ajunge toti CEO, dar vom fi cu siguranta mai bogati professional. Article in Romanian.
Ziarul FinanciarHi! Managers: The need for creative leadership skills
25-May-2009By Pongsak Saniwongse Na Ayudha
The Nation BusinessCreative Business
08-Oct-2009Where Agency Directors Learn How to Read a Spreadsheet
(English translation of 'Kreative Wirtschaft')
Zeit OnlineKreative Wirtschaft
08-Oct-2009Wo die Chefs von Werbeagenturen lernen, wie man eine Bilanz liest
Zeit OnlineThe most important is to feed the creative monster
07-Oct-2009Lucia Tarbajovska represents her award winning idea "The Fear Factor" at Golden Drum
Golden DrumAn eigene Grenzen Stoßen
08-Mar-2008Die Welt article (German Language) by Ralf Zilligen
Die Welt OnlineCan Artists count beans?
03-Jul-2006Article by Eric Pfanner in Herald Tribune
International Herald TribunePiyush Pandey at the Berlin School
06-Aug-2009Article featuring an interview with Piyush and his involvement at the school.
Horizont online
