Sir John Hegarty President's Lecture
'Hegarty on Advertising - Turning Intelligence into Magic'
Michael Conrad, President of the Berlin School of Creative Leadership, and the Art Directors Club Germany cordially invite you to attend the next President's Lecture featuring:
Sir John Hegarty, Chairman & Worldwide Creative Director BartleBogleHegarty
Date: Wednesday, July 27th, 2011
Time: 19:00 - 21:00
Location: Berlin School of Creative Leadership
Address: Franklinstrasse 15, 10587 Berlin
RSVP: Seating is limited. To secure space at this event please send your name and email address by July 22nd to: rsvp@berlin-school.com
Drinks and hors d'oeuvres served following the event.
About the lecture
The man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands, will discuss in this Berlin School President's lecture some of the ideas and insights published in his new book, 'Hegarty on Advertising - Turning Intelligence into Magic'. This book, one that no creative professional should be without, the 21st-century answer to David Ogilvy's bestselling Confessions of an Advertising Man, provides both John's advice on the elements of advertising and the story of his career from his early days working with Charles Saatchi to the global force that Bartle, Bogle, Hegarty is today. The lecture will address some of the all important questions in advertising and draw from the wisdom and experience accumulated during Sir John's extraordinary story spanning over four decades in the business.
We very much look forward to seeing you at the Berlin School for what promises to be an exciting event delivered by one of the world's leading advertising figures. Copies of the book will be available at the event for signing.
About Sir John Hegarty
John Hegarty is one of the world's most famous advertising creatives. He is the founding partner and Worldwide Creative Director of Bartle Bogle Hegarty (BBH), which has offices in London, New York, Shanghai, Mumbai, São Paulo and Singapore. He has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of New York's Creative Hall of Fame. John has also been serving for the past year as 'Godfather' to participants in our part-time executive MBA program, providing generous support to the Berlin School as an industry mentor both inside and outside the classroom.
